Site Navigation

Buraq Navigation

Request Song

  About Buraq

Radio Buraq’s unique strategy of focusing on community-specific programming with its primary intention of development rather than entertainment has been a great success in Sialkot and Peshawar. Radio Buraq has been in continual contact and collaborated with both urban and rural communities to promote cultural identity and provide forums for societal benefit. It is Radio Buraq’s experience in these two key small to medium sized urban areas that make it well suited to taking a lead in the relief efforts for which it has been granted a license by the Pakistan Electronic Media Regulatory Authority (“PEMRA”) on October 21st, 2005 (attached herewith and marked “Annexure A”). In terms of the present and urgent needs, the assets that Radio Buraq possesses are as follows:

  Geographical Placement and Transmission Infrastructure

The license applied for and granted by PEMRA hereinabove referred is specifically for setting up a radio transmitter in Thandiani. Radio Buraq’s application for installing a transmitter in Thandiani was intentional and within an overall technical plan to achieve the greatest land coverage. Situated at approximately 8,500 feet and upon the border of NWFP and Azad Kashmir, Thandiani is by far the most attractive option for radio transmission. The transmission wattage employed by Radio Buraq is presently of 01 KW and we hope to upgrade this by end November, 2005 to 02 KW which is required to encompass the districts of Abbotabad, Battagram, Mansehra, Muzzafarabad and Bagh (the areas that most need organized relief operations).

  Human Resources

By virtue of its experiences and ongoing operations in Sialkot and Peshawar, Radio Buraq is currently capable of repositioning its technical and on air human resources to begin live programming immediately. Furthermore, the majority of Radio Buraq’s staff has linguistic and cultural affinities and ties with the people forming its listener-ship. Without the time consuming activity of hiring suitable personnel, Radio Buraq can immediately begin programming in all the required language, including Urdu, Hindkoh, Pushto and Kashmiri. Furthermore, Radio Buraq’s focus on community-based development programming has led it to employ staff capable of dealing with current affairs and issues requiring a thoughtful and educated approach. Radio Buraq has shown commitment to its core strategy by investing heavily in employing staff and paying salaries commensurate to individual employee’s educational and professional backgrounds.

  Relief Organization Network

Radio Buraq has already targeted and begun daily coordination and collaboration with all the major organizations working in the relief effort on a sustained basis. These include international agencies such as the World Health Organization, the International Committee of the Red Cross and Save the Children U.S. and U.K. as well as both public and private Pakistani organizations such as the Army, the Ministry of Health, SUNGI, the Strengthening Participatory Organization, the Aurat Foundation, Inter-News and the Pakistan Institute of Medical Sciences. It is due to this coordination and collaboration that Radio Buraq will be able to provide a platform from which experts from various fields can be brought in and impart life saving information on an hourly basis.